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I’ve just returned from BrightonSEO. I had a fantastic time. I caught up with old friends, made some new ones, spoke to agency staff and owners, and spent… Read more: The Generative Economy Will Be Bigger Than SEO. And We’re Not Ready.

Over the past couple of years, I’ve spent a considerable amount of time working with prompts, examining responses and changing how I investigate brands through AI. The more… Read more: Your AI Visibility Dashboard Isn’t Measuring What You Think It Is

I remember the first affiliate payment I received from a website I’d built. It wasn’t the size of the payment, although it paid for my car to remain… Read more: Why You Can’t Optimise a Brand Into Being Recommended

Four months ago, I wrote an article called Stop Optimising for Google. It’s Time to Optimise for the Internet. The central argument was pretty simple. Search was moving… Read more: Stop Optimising for the Interface. Start Optimising for the Internet.

Marketing has a magnificent habit of inventing new names for old shit. We turned direct mail into CRM. Advertising became content. Sales promotions became growth hacking. Customer service… Read more: GEO Is a New Marketing Discipline. Stop Stuffing It Into the SEO Department to Reduce Costs.

Search is drying up. Not search in the literal sense. People still need restaurants, lawyers, software, wine labels, boxing gloves and a thousand other things. Human demand has… Read more: The New Search Economy: Why Brands Need to Become Recommendable

For the best part of 20 years, online growth had a wonderfully simple organising principle: keywords. People wanted something. They went to Google. They typed a crude approximation… Read more: The Keyword Era Is Ending. Brand Strategy Is About to Eat SEO

There is something slightly depressing about scrolling through X or LinkedIn at the moment. Generative engine optimisation is probably the most interesting thing to happen to the SEO… Read more: The art of increasing AI visibility

Every new marketing discipline eventually gets mugged by the people who dominated the previous one. Generative engine optimisation has barely staggered into existence, and the SEO industry is… Read more: Why Hubs and Authorities Are the Real Engines of AI Growth

The SEO industry is in a complete mess. Don’t believe me? Go to the artist formerly known as Twitter, and inspect the advice being pumped into the market… Read more: Unmessing SEO: A Better Model for the Age of AI Search

The world has gone slightly mad. For many households, most of the available money disappears before the month has properly begun. Mortgages, rent, food and energy consume more… Read more: Invisible Businesses Don’t Grow: A Practical Guide to Building Visibility

AI is not making marketing cheaper. It is making content cheaper. Those are not the same thing. Yet an entire industry is behaving as if shaving a few… Read more: AI Won’t Make Marketing Cheaper. It Will Make Visibility More Expensive.

Recently, OpenAI released GPT-5.6. And having used it extensively since then, I can happily report that it is mind-blowing. The team at Every.to described Anthropic’s Claude Fable as… Read more: The New Value of SEO: Human Search Is Dying, but Being Found Has Never Mattered More

On Friday, I was in Manchester, speaking at the SEO Masterminders event. The event was hosted by Kasra Dash, held in a hotel grand enough to make most… Read more: Fame Engineering: How to Make AI Prefer Your Brand

I’ve spent 11 years inside SEO. I’ve sold it, delivered it, defended it, built an agency around it and watched a small army of LinkedIn gurus slowly turn… Read more: From Search Rankings to Brand Recommendations: The New Rules of AI Visibility

Kevin Kelly saw this coming. Back in The Inevitable, published in 2016, he made a prediction that now looks less like futurism and more like a man reading… Read more: The Eight-Part Playbook for Brand Growth in the AI Era

I’ve been running more GEO audits this week. And every time I do, I reach the same uncomfortable conclusion: this is not a neat, solved discipline, and anyone… Read more: Five Things This Week’s GEO Audits Taught Me: Practical Advice From the Trenches

I opened LinkedIn the other day and saw that another entire SEO department had been canned. Not one junior. Not a restructuring euphemism. A department. And, honestly, it… Read more: Stop Optimising for Rankings. Start Building a Brand Worth Recommending

Most GEO strategies are not strategies. They are measurement programmes dressed up as plans. Someone buys a tool. The tool produces numbers. The numbers go into a deck.… Read more: The Two Types of Content You Need for GEO: And Why Most AI Search Metrics Point You the Wrong Way

I shouldn’t do it. I know I shouldn’t do it. But last night I ended up on Twitter again, wandering through the latest GEO and SEO commentary like… Read more: There Are No Rankings in AI Search. Stop Selling This Nonsense.

The cat is finally out of the bag. JBH and I are now publicly sharing what we’ve been building behind the scenes to help brands prepare for an… Read more: How I Do GEO: The Processes, Tactics and Tools We Use to Get Brands Recommended by AI

Google finally said the quiet bit out loud. At its latest I/O event, the company showed us the future of Search. And, despite the breathless demos and predictably… Read more: Stop Optimising for Google. It’s Time to Optimise for the Internet.

Google has done what Google always does. It has wandered into a room full of anxious search marketers, handed everyone a cup of herbal tea, told them the… Read more: Why Google’s AI Search Guide Is a Begging Letter Dressed Up as SEO Advice

Generative Engine Optimisation has caused more pointless debate in the search industry than anything I have seen in the last two years. Not because it is unimportant. Because… Read more: How to Explain GEO to Anyone: The Difference Between Being Found and Being Chosen

AI search is not making links less important. It is making the right kind of links, mentions and external visibility more important than they have been for years.… Read more: AI Just Made Link Building the Most Valuable Skill in SEO

I was at BrightonSEO last week. Not the first time I’ve been. It won’t be the last. I had a great time catching up with friends, swapping notes,… Read more: AI SEO Has a Search Strategy Problem. Here’s the Fix

And why “it’s just SEO” is one of the stupidest arguments in marketing right now I shouldn’t need to write this article, I thought we were moving past… Read more: What a GEO Expert Should ‘Actually’ Be Doing

Search is changing. Clicks are down, traffic is down, and AI is becoming the default interface between buyers and the web. When that shift completes, how you built… Read more: How to Build Brand Visibility When Search Is Collapsing

There is a particular kind of SEO consultant who has spent the past 18 months telling everyone that nothing has really changed. AI search? Just SEO. Generative engine… Read more: How to Do Content Marketing in the AI Era: Build Fame

What is coming for SEO this year is the search equivalent of dropping a lamb into a pool of piranhas. There will be blood. There will be panic.… Read more: The SEO Reset Is Coming: Here’s How to Stay Valuable When Search Changes

There is an ongoing conversation in the SEO industry about who gets invited to speak at conferences and industry events. Sometimes it is that the same faces keep… Read more: How to Build a Personal Brand in the SEO Industry

I went online the other day and made the mistake of reading SEO commentary. I know. My fault. Within about 10 minutes, I had run into 20  articles… Read more: How To Become The Search Marketer Every Business Actually Needs

Spend five minutes in the SEO industry, and you will quickly discover that content has become a kind of secular religion. Open X and you will find agency… Read more: The Future of Content Is Not More Content, It’s Brand Visibility

Andrew Warden, Nicola Ponce and the best April Fools joke of the week Credit where it’s due: Andrew Warden , Nicole Ponce and the Semrush team produced the… Read more: Semrush’s April Fools’ Joke Was Better Strategy Than Most SEO Agencies

Every time search changes, the same people appear. You know them. They turn up on LinkedIn the moment Google does something interesting, their post already written, their take… Read more: The Next Era of Search: Building Visibility, Reputation and Preference

A few years ago, I remember sitting in an office with someone who said they would never write with AI. Now virtually everyone is writing with AI. That… Read more: AI Doesn’t Replace the Human. It Makes the Human the Bottleneck

Search marketers are having a miserable time of it. Traffic is slipping. Informational content is being chewed up. AI Overviews are stripping clicks away from the old blog-first… Read more: Stop Chasing Citations, Start Building Fame: What Network Science Really Says About Search

The SEO industry doesn’t want to change. This is not surprising. Industries rarely do. But the speed at which search is moving means the people who resist the… Read more: How to Build a GEO Strategy From Scratch

The SEO Industry Isn’t Having a Strategy Debate. It’s Having a Budget Crisis. There is a battle going on in search right now, and most of the commentary… Read more: Why Digital PR Is More Powerful Than Ever

I think we can all agree. Starbucks changed the coffee business forever. And at one point it seemed like everyone was walking around with a Starbucks coffee cup.… Read more: The Product Description Secrets That Sold £220 Million of Coffee

Every Sunday, I make the same stupid mistake. I open Medium, Substack and LinkedIn, hoping to find something fresh on marketing, PR and search. Something sharp. Something useful. Something… Read more: How SEO Gurus Are Making Search Uninvestable

I’ve been writing for search for as long as I can recall. Long enough to have seen SEO move from something that felt vaguely mechanical into something that… Read more: How to Write for SEO & GEO: Beginner and Advanced Tips

A few weeks ago, Nikita Bier posted one of those lines that looks like throwaway tech bravado until you stop and actually think about what it means. His… Read more: AI Is Breaking the Internet – And Brand Is the Only Way Out

There’s a strange thing happening in the SEO industry right now. For a discipline that prides itself on data and analysis, many SEOs appear to have lost the… Read more: The Three Jobs Content Must Do in the Age of AI

For ten years, a large part of the SEO industry built its worldview, its pricing, and its status on a simple belief: publish content, win traffic, call it… Read more: The New Search Playbook: Turning AI + SEO Into a Revenue Engine

Three years ago, I joined a PR agency for entirely the wrong reason. I wanted links. That was it. No grand strategy. No revelation about brand building. I… Read more: Forget Search Engines. We Built a Fame Engine.

There are bad marketing metrics. There are useless marketing metrics. And then there are metrics so fundamentally stupid that you almost admire the confidence required to sell them.… Read more: AI Visibility Is the Dumbest Vanity Metric Marketing Has Ever Invented

Generative Engine Optimisation is sticking as a name, and as always, that is both useful and dangerous. Useful, because naming something allows us to talk about it seriously.… Read more: SEO had ranking signals. GEO has fitness signals: Here’s what they are.

The SEO industry is having one of its regular existential meltdowns. The kind where everyone suddenly agrees the old rules are dead, nobody agrees what replaces them, and… Read more: AI Isn’t a Search Engine. It’s an Influencer: And Your AI SEO Strategy Hasn’t Clocked That Yet

The Grok Row Is Real, but It Is Not the Main Event There is a row in the UK right now about Grok and the creation of sexualised… Read more: AI Has Changed the Economics of Content. This Is How You Win Now.

For the past decade, SEO has been sold as an industrial process. Identify keywords. Produce content. Measure traffic. Repeat. If the charts go up, the strategy must be… Read more: Why Fame Is the New SEO: Aligning SEO, PR & GEO

There is a peculiar habit in marketing. When something stops working as well as it used to, we do not question the underlying logic. We invent new metrics.… Read more: SEO Has an ROI Problem. GEO Has a Grifter Problem. What Actually Drives Growth Now.

It’s fair to say that one of my closest work colleagues is AI. I don’t type much anymore. I talk. Constantly. Emails, Slack messages, notes, drafts, thinking itself… Read more: AI Has Made Software Cheap. Marketing Is About to Become Everything

SEO is in the middle of an effectiveness reckoning. Not because optimisation stopped working. Not because Google is broken. And not because AI arrived and blew the whole… Read more: What Actually Sells in SEO Now (and What Quietly Stopped Making Money)

Everybody’s writing with AI now. Whether they admit it or not, it shows. You can see the little tells everywhere: the strangely inverted sentence, the oddly formatted paragraph,… Read more: How to Actually Write with AI (Without Losing Your Voice)

There is a familiar sound in digital marketing. It is the squeak of an old orthodoxy trying to stay relevant. You hear it whenever a new distribution mechanic… Read more: Calling GEO Listicles “Spam” Is the Last Refuge of an Outdated SEO Priesthood

AI is hungry. And it can’t cook. Large language models need constant feeding—fresh data, real experiences, genuine expertise. They’re probability machines, not quality judges. They aggregate patterns but… Read more: Why Blogging Will Be Huge in 2026.

The SEO industry has never been short of a good argument. We’ve had two decades of link-building spats, black hat versus white hat sermons, “I’ve cracked the algorithm”… Read more: GEO vs SEO: The Search Industry’s Most Pointless Civil War

People often ask how I manage to create so much content, and honestly, I always feel a little awkward answering that. Not because there’s a secret I’m hiding,… Read more: The AI Power Desk: The System Behind How I Create So Much Content

The SEO industry has had a remarkable twenty-year run. It built careers, companies, and entire ecosystems of tools, training, and tactics. It helped millions of businesses get discovered… Read more: Why SEOs Who Think Like Marketers Will Lead the Next Decade of Search

The last twelve months in search have been some of the most chaotic the industry has ever seen. Google has rolled out one destabilising change after another, reducing… Read more: The 1.9 Billion Dollar Signal Marketers Cannot Ignore: GEO Has Replaced SEO as the New Battleground

There is a strange hysteria that sweeps through the marketing industry every time a new AI model drops. Yesterday it was Gemini 3. Today, it will be whatever… Read more: Why AI Search Will Not Reward the Best Content: It Will Reward the Loudest Brands

The SEO industry has completely lost the plot. Not because SEO itself no longer works. It does. Organic search still drives millions in revenue every single day. The… Read more: The Clickless Delusion: Why Fame, Not Keywords, Will Save SEO

While scrolling X last night, I watched two tech founders celebrate hitting a decent MRR recurring revenue with their new AI writing tool. They’re pitching investors. Planning their… Read more: Why You’ll Be Replaced by Someone with Better Ideas, Not Better AI

In this article, I’ll explain why digital PR is a must-do. Let’s dive in. The War in SEO There’s a war going on in the SEO industry right… Read more: Digital PR is no longer a nice-to-have; it’s a survival and revenue tactic.

Typing is dead. Not dying, not declining. Dead. AI has quietly performed the most under-reported revolution in modern business. It hasn’t just automated the spreadsheet or written a… Read more: AI Just Killed Typing and Gave the Office Its Next Evolution

For the best part of two decades, the SEO industry has been fixated on a single word: links. And for the most part, it has had no bloody… Read more: Links, Fame, and Fitness: The Science of Why Some Brands Win and Others Don’t

By Andrew Holland, Director of SEO at JBH SEO is changing faster than anyone expected Over the last year, the search landscape has shifted more dramatically than in… Read more: The Metric That Will Save SEO: Why Share of Search Beats Every Other KPI You’ve Got

We’re living in a time of strange contradiction. Artificial intelligence is advancing at lightning speed, yet its real impact on our economies and institutions feels disappointingly small. For… Read more: The Hidden Formula for Growth: Using AI’s Efficiency to Create Human Value

If you’ve worked in SEO for more than five minutes, you’ve probably heard the phrase “SEO is dead.” It’s been declared deceased more times than a soap opera… Read more: Beyond Rankings: How the Age of AI Will Create a New Generation of Organic Growth Specialists

I built an AI-powered school for my daughter, and somewhere between the prompts, the dashboards, and the sleepless nights over her education.I realised the problem wasn’t artificial intelligence.… Read more: What Building an AI School Taught Me About Human Intelligence

By 2026, having AI recommend your business will be just as important as ranking on Google (maybe even more). While most people focus on on-page optimization, the real… Read more: The Off-Page Science of GEO

Over recent weeks, the term Generative Engine Optimisation (GEO) has emerged as a hot topic, with SEOs, VCs, and tech specialists promoting it as distinct from traditional search… Read more: The Ultimate Guide to GEO

I’ve been writing on LinkedIn for close to a decade, and one post was possibly my most read: Weirdly, this post took me less than a few minutes… Read more: AI Content Detectors Tested, Beaten, Debunked

In this article, I look at the SEO funnel. You’ll learn: And a lot more. Let’s dive in. But first, if you want to see how we increased… Read more: The SEO Funnel That Converts Browsers Into Buyers

In this article, I’ll break down my system for creating thought leadership content with AI. You’ll learn: Let’s dive in How to Use AI to Massively Increase Your… Read more: How to Use AI to Massively Increase Your Content Output & Quality

In this article, I take a detour from SEO and written content to explore a different kind of content strategy: YouTube. You’ll learn: How to Build a Relationship… Read more: How One YouTube Channel Made an Agency’s Pipeline Explode (And How You Can Copy It)

The SEO industry is facing an existential crisis. Not because SEO doesn’t work, but because the traditional agency model is crumbling. If you work in SEO, what you’re… Read more: The SEO Industry is Collapsing: Get Out or Rebuild Like This.

In this article, you’ll learn: Let’s dive in. Why Topical Authority is No Authority. I’m writing this at 11 am on a Sunday. A few minutes earlier, I… Read more: Problem Authority: The New SEO Secret That Can Supercharge Growth

In this article, you’ll discover: And much more. Why SEOs Must Shift From Selling Services to Selling Insight If I am to be truly honest, SEO, as an… Read more: The One SEO Sales Strategy That Will Survive The AI Revolution

In this article, I go deep into SEO pricing. You’ll learn: The Problems Facing SEO Pricing. We are going through a pivotal time in marketing right now. Marketing… Read more: The Real Cost (and Gain) of SEO: Why SEO Pricing is Deeply Flawed

In this article, I’ll look at what AI search engines want. I’ll show you: Let’s dive in. It was last night that it dawned on me. Google, as… Read more: What AI-Driven Search Engines Want: The Future of SEO in 2025

In this article, I’ll reveal the SEO secrets that nobody is talking about but will dominate 2025. Well, I say SEO. In truth, these are also content marketing… Read more: Unveiling the ‘SEO’ Secrets Nobody Is Talking About (But Will Rule 2025)

In this article, I address the issues of stress and mental health impacting the SEO industry. I’ll look at: Let’s dive in. SEOs are under a fair bit… Read more: £2,000 Budgets, £200,000 Expectations: The SEO Stress Epidemic

The SEO Industry is Changing…Do You Want to Be Part of It? 2024 caused many changes in SEO. We saw redundancies galore. We saw agencies fold. We saw… Read more: Why 2025 is the Year to Rethink Your Entire SEO Career

I’m getting annoyed at how few businesses and brands understand the power of organic search. It generates billions in revenue globally and is one of the best ways… Read more: Why SEO is Marketing’s Biggest Untapped Opportunity For Growth