I’ve just returned from BrightonSEO. I had a fantastic time. I caught up with ...

Marketing has a magnificent habit of inventing new names for old shit. We turned ...

I’ve been running more GEO audits this week. And every time I do, I ...

Most GEO strategies are not strategies. They are measurement programmes dressed up as plans. ...

The cat is finally out of the bag. JBH and I are now publicly ...

Generative Engine Optimisation has caused more pointless debate in the search industry than anything ...