I’ve just returned from BrightonSEO. I had a fantastic time. I caught [...]
GEO
Growth Through Content.
The best thinking, news and practical advice to help you grow your brand in AI search.
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AI search
Your AI Visibility Dashboard Isn’t Measuring What You Think It Is
Over the past couple of years, I’ve spent a considerable amount of [...]
AI search
Why You Can’t Optimise a Brand Into Being Recommended
I remember the first affiliate payment I received from a website I’d [...]
AI search
Stop Optimising for the Interface. Start Optimising for the Internet.
Four months ago, I wrote an article called Stop Optimising for Google. [...]
GEO
GEO Is a New Marketing Discipline. Stop Stuffing It Into the SEO Department to Reduce Costs.
Marketing has a magnificent habit of inventing new names for old shit. [...]
AI search
The New Search Economy: Why Brands Need to Become Recommendable
Search is drying up. Not search in the literal sense. People still [...]
Search
The Keyword Era Is Ending. Brand Strategy Is About to Eat SEO
For the best part of 20 years, online growth had a wonderfully [...]
AI search
The art of increasing AI visibility
There is something slightly depressing about scrolling through X or LinkedIn at [...]
AI search
Why Hubs and Authorities Are the Real Engines of AI Growth
Every new marketing discipline eventually gets mugged by the people who dominated [...]
AI search
Unmessing SEO: A Better Model for the Age of AI Search
The SEO industry is in a complete mess. Don’t believe me? Go [...]
Content Marketing
Invisible Businesses Don’t Grow: A Practical Guide to Building Visibility
The world has gone slightly mad. For many households, most of the [...]
Content Marketing
AI Won’t Make Marketing Cheaper. It Will Make Visibility More Expensive.
AI is not making marketing cheaper. It is making content cheaper. Those [...]
Search
The New Value of SEO: Human Search Is Dying, but Being Found Has Never Mattered More
Recently, OpenAI released GPT-5.6. And having used it extensively since then, I [...]
New here?
Start with these three
01
The Ultimate Guide to GEO
The foundations of Generative Engine Optimisation, and why keywords are no longer the driving force in search.
Read the guide02
Fame Engineering
How to make AI prefer your brand, and why fame, not optimisation, is what gets you recommended.
Read the article03
How I Do GEO
The processes, tactics and tools used to get brands recommended by AI, step by step.
Read the playbook
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GEOGetting your brand recommended by generative engines.Browse →
AI SearchHow AI is changing discovery, and what to do about it.Browse →
Search & SEOThe business of SEO, rankings and organic revenue.Browse →
Content MarketingBuilding fame and demand with content that works.Browse →
Digital PREarning coverage, mentions and links that move the needle.Browse →
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Hands-on AI workflows, tools and experiments for marketers who want to work faster and smarter.
Subscribe on LinkedIn ↗About the writer
I learned search as a detective. Now I use it to grow brands.
Seventeen years in the police, where I first met search as an intelligence tool. Today I'm Director of SEO at JBH and write for Search Engine Land and Marketing Week. This is where I share what's working.
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