November 5

Big Isn’t Enough: Which Brands AI Recommends, and Why (Research, Explained)

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The research: Edward Malthouse, Kun-Yu Lee, Jing Yang, Sanchary Pal and Xueyan Feng (Northwestern University and Boston University), Evaluating Brand Retrieval and Ranking in Large Language Model Recommendations, arXiv:2609.16304, September 2026. All research, data and findings belong to the authors. This guide is Growth Through Content’s interpretation and is not written or endorsed by them. Their data and code are public.


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