And why “it’s just SEO” is one of the stupidest arguments in [...]
AI search, Content Marketing, GEO, Search, Writing
AI search, GEO, Search
How to Build Brand Visibility When Search Is Collapsing
Search is changing. Clicks are down, traffic is down, and AI is [...]
AI search, Content Marketing
How to Do Content Marketing in the AI Era: Build Fame, Not Just More Content
There is a particular kind of SEO consultant who has spent the [...]
Search
The SEO Reset Is Coming: Here’s How to Stay Valuable When Search Changes
What is coming for SEO this year is the search equivalent of [...]
Search
How to Build a Personal Brand in the SEO Industry
There is an ongoing conversation in the SEO industry about who gets [...]
Search
How To Become The Search Marketer Every Business Actually Needs
I went online the other day and made the mistake of reading [...]
Writing
The Product Description Secrets That Sold £220 Million of Coffee
I think we can all agree. Starbucks changed the coffee business forever. [...]
Search
How SEO Gurus Are Making Search Uninvestable
Every Sunday, I make the same stupid mistake. I open Medium, Substack [...]
Writing
How to Write for SEO & GEO: Beginner and Advanced Tips
I’ve been writing for search for as long as I can recall. [...]